UNDERSTAND WHAT DRIVES PEOPLE
Your inner drivers
Why DISCOVER Motivators Matter
What changes when you know what truly motivates indiviuals.
Reveal what drives human behaviour
Learn how the seven DISCOVER Motivators uncover the “why” behind people’s actions, choices, and engagement at work.
Create engagement with purpose
Use motivator insights to design roles, feedback, and culture that match what people find meaningful.
Connect personal drivers to performance
Every person is motivated by a unique blend of inner values — what they find meaningful, worthwhile, or worth striving for.
What is DISCOVER Motivators?
Every person is motivated by a unique blend of inner values — what they find meaningful, worthwhile, or worth striving for.
DISCOVER Motivators measures these drivers across seven scientifically founded dimensions, derived from the research of Dr. Eduard Spranger and Dr. Gordon Allport.
Understanding these seven dimensions provides a clear picture of what energizes people — the why behind every choice and priority.
Every transformation begins with why
Why Start with Motivators?
Motivators are the emotional fuel of performance. They influence which tasks feel natural, which roles feel rewarding, and how people respond to change or challenge.
Starting with motivators helps you:
- Connect work to what gives people energy
- Design roles and recognition that sustain engagement
- Anticipate friction before it turns into resistance
When the why is clear, DISCOVER Talents (how someone applies their ability) and Behaviour (how they act and interact) naturally align.
Motivators reveal the source of energy that drives both.
Turn motivation into practical engagement.
From Motivators to Passion Archetypes
By combining the two strongest motivators, DISCOVER identifies a Passion Archetype — a simple language for describing what keeps someone inspired and productive.
Examples:
- The Specialist (Intellectual + Individualistic) – seeks mastery and independence.
- The Humanitarian Leader (Social + Political) – leads people toward a worthy cause.
- The Entrepreneur (Political + Individualistic) – energized by autonomy, influence, and results.
- The Balance Seeker (Aesthetic + Social) – creates harmony for self and others.
These archetypes transform data into dialogue — making it easy to discuss motivation in coaching, leadership, or career conversations.
See the culture of your team in one picture.
The Motivators Team Wheel
The Motivators Team Wheel visualises the motivational pattern of a group, showing where collective energy is concentrated — and where it might be missing.
It helps leaders and HR partners:
- Map the dominant drives shaping team culture
- Spot gaps between organisational goals and personal energy
- Guide discussions about balance, diversity, and culture fit
By bringing together individual motivator profiles, the Team Wheel becomes a diagnostic tool for team cohesion and organisational design.
Start Exploring DISCOVER Motivators
Start with the why that drives engagement, performance, and growth.
Start Exploring DISCOVER Motivators
Whether you’re developing leaders, building teams, or shaping culture, DISCOVER Motivators gives you a fast, structured way to understand what truly matters to people.
Frequently Asked Questions
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